April 12, 2017 Crosslinking is at work within many gaming sub-industries: in the social and mobile, and in the regular gaming sphere. It can be done via crosspromotion that is a well-developed industry standard. Any indie developer, or any gaming company that has a number of readily available games, does cross-promotion between their games. And this entails crosslinking of real money games with social games to boost conversions in both.Crosslinking via introduction of similar featuresSocial casino game destinations that offer gambling or games where the opportunity exists to win real money or prizes based on the outcome of the game. Promotion of 'real money gambling'. A legit real money casino should offer players fair play on games, strong security settings to protect users’ personal and banking details, quick payout times, and speedy customer service support. Any casino found to employ unreputable practices is added to OnlineGambling.com’s blacklisted casinos list. Three of the four groups are driven by non-economic reasons (excitement, relaxation, fun, etc.) to play slots, thus they get the same satisfaction from social casino products that they get from playing real money slots. Gambling is primarily recreation and entertainment in the US. King Billy casino also accepts ETH, BCH, and LTC for real money online gambling. Withdrawals vial e-wallets are almost immediate, cards take 1-2 business days, and bank transfers between 2-5 business days.
As mentioned in our previous article on “Social casino game trends”, crosslinking can be done via the introduction of features that are customary to real money games into the social gaming sphere. The great example is a recent introduction of live dealers in online card games in social games to imitate the feel of a real casino and the real presence. It is an option with lots of potential, as social casino gamers are paying on equal terms as the real money gamblers, just in different ways.PokerStars as Great Example of Real Money and Social Gambling CrosslinkingPokerStars is a top online platform to play poker for fun and real money. Accordingly, all that relates to real money play requires a strong regulatory policy that it had issues with. Not so long ago all online poker was banned in the US, and the company had to pay hefty fines to avoid litigation. Nevertheless, after this slump, the company was able to reinstate itself as a leader while putting an emphasis on social gambling in the lucrative countries where the legislation did not allow for real money stakes.To reenter the real money gambling, PokerStars has to regulate the mechanisms, the probability of winning, as well as its back-end and front-end processes, and check the clients’ eligibility to gamble. All of this takes a bunch of tests, and everything has to be documented. Having done that the social and real money play is very similar in its essence and allows for a seamless crosslinking. And with the recent introduction of BetStars and PokerStars Casino, the company took crosslinking to a whole new level, as they have not only introduced sports betting and casino games in one single platform but interconnected both of them with poker experiences.Crosslinking of Skill-Based Gambling to Be Introduced Across Industry
Interconnection of casino mechanics with poker as a skill-based game is the best way to attract millennials and the older generation as well. In most cases, casinos attract females over the age of 35 and the online poker community is a trove of younger under 25 folks who love and have the know-how in skill-based gaming.Even without taking into account the meta gameplay, the successful introduction of crosslinking of skill-based gambling is a great source of revenue and new software developments. This can be done with the help of industry professional software development outsourcing companies that can introduce new features with ease. You can read the latest whitepaper on gaming and gambling here.Financial Benefits in New Approaches to Attracting Online TrafficGaining traffic for social and real money gambling is though quite different. While most operators do their best to offer a unified platform where people can easily switch between fun and cash gambles, the end goal for many of them is to drive more traffic into the real money gambling.Indeed, social gaming lets the real-money gambling industry attract new gamers via the social media feed and create a new and less expensive source of traffic that has a high probability of converting into paying customers. Attracting real-money gamblers through the standard advertising and promotion means remains highly competitive and requires a lot of funding that needs to be returned through active gambling and customer retention. This becomes even more complex taking into account the strict winning probabilities that need to be counted in when developing gambling software. To save costs and keep the quality on par, gambling corporation employs companies like Innovecs to outsourcing software development. Get to know more by following this link.
Moneywise it is clear that attracting social gamblers is much more attractive. But another reason is that with social gambling there is no need to follow strict legal rules as the gamers’ winnings cannot be converted into real money. And by offering the interlinking with real money platform, gambling companies can build on the success of social games and boost the popularity of new game types and get paying customers cheaper. It is better to use such mechanics to attract new customers. Other ones can easily cost $50-100 per user and can be compensated (and that is not always the case) over a longer period of time as the LTV and retention costs should be factored in as well.Legal Woes As a Major Differentiating FactorThe major issue remains: Will the regulatory policy get in the way of real money and social gambling? Let’s go back to the most important difference between the two. Real money casino games are based on the fact that real money is invested, and users can receive the real money back as winnings. And there is very strong, good quality and elaborated regulatory policy to support this. Although such policies are regional, they are still governed by strict rules and laws. So why is social gambling much more interesting legal-wise? The main positive point is that the regulatory policy is operated on the platform itself. By this, it means that there’s no need to pass some kind of legalization or getting approved by specialized bodies and have in check the probabilities of winning as the prizes have nothing of value, except for the fans.But the question of supporting legality and strict regulatory policies in crosslinking may still be an issue to some. If a platform has a crosslinking of social and real money and vice versa, the regulatory policies are actually not interchangeable.The fact is that the operators who provide a link to its real money platform should clearly state that the game is for money and that the platform received all necessary regulatory confirmations and the paperwork is in order. Accordingly, when users come to the platform, their information is recorded, they read and agree to the rules and see a clear difference in the social gaming part of the platform, where all the information needed is first name, email and not much else. This is not a problem, and there is nothing illegal about such crosslinking.Key takeaways:According to Statista, by 2020 the global revenue of the online gambling market will reach $59.79 billion, which is a 13% increase compared to 2017. Ace Casino explains that such industry growth is led by: huge advancements in technology, lower transaction and operating costs than traditional gambling institutions, access to a much wider audience, more […]
August 25, 2020Types Of Gambling Games Online: Running Business Legally and SuccessfullyOnline gambling is a digital-analog of traditional real casino resorts. Thanks to the high availability of the internet, today’s gamers can comfortably play and place bets in various games and multiple locations. Currently, the world’s market for online gambling is US$66.7 billion. It is predicted to grow exponentially and hit the point of US$127.3 billion […]
July 15, 2019The Most Favorable Online Gambling Legal Areas to Enter in 2020Last update: October 2020 The year 2020 will forever remain a year that disrupted the everyday lives of millions of people and impacted global businesses. Closed borders, shops, offices, hotels, and entertainment institutions — do you remember something like this? On the other side of the coin, there are businesses that managed to quickly react […]
READY TO START YOUR PROJECT?The gambling realm is often perceived as a space for real money players, even with the free versions provided for most of the games. The procedure is also assumed to be limited to online gambling dens. With the increasing use of social media, online gaming software developers have begun to incorporate the platforms to reach a much wider fanbase. This has been achieved through social gambling. The concept was first introduced by High5Games and has been picked up by other software developers over the years. However, it was not until Zynga the platform was highly popularised. Therefore, even though it was not the first in the niche, it certainly worked its way to become the best.
You have probably come across games like Farmville and Cityville if you are an avid Facebook user. If you have, then you may be asking yourself 'What is Zynga?' which is a name that is often linked to the games. Well, Zynga is the parent company behind the creation of these two bad boys and a hoard of numerous other social gambling ventures. Social gambling is essentially playing games on social media websites. The provided games could include some of those that are found in online casinos while others are casual games that have no link to the gambling world. These games can be accessed outside of the social media sites and on destinations that appear similar to the regular everyday casino. There currently exist numerous well-known Zynga casinos, and they include:
Unlike most casino games, Zynga video games require a download to run, or they can be launched on the Facebook app. The software developer's casinos can also only provide titbits of information and provide links to download stores like the Google Play Store. Zynga has a vast collection of games that range from classic slots to arcade-style titles. Whichever the case, a new twist is added to the games to add some excitement to gameplay, especially since real money wins are not provided. Some popular Zynga titles include:
Zynga may be all about free games, but it does not mince on the provision of bonuses and promotions. If anything, they are scaled up several notches to make gameplay even more entertaining. When players join a Zynga casino, they are met with one million coins that can be used in any of the available games. This offer is complemented by daily offers that can be as exciting as free chips for every couple of hours of gameplay. The frequency of gameplay can determine the intensity with which incentives are provided. Most Zynga free games also include gems and coins that can be collected as gameplay proceeds. In-game payouts and bonuses can only be used to play in the respective games. Other thrilling rewards include:
Online safety is a crucial factor to consider when playing in a social casino. This is because some personal information may be provided during the creation of an account. Also, banking info is required when making purchases on the platforms. Zynga takes the security of its clients seriously by barring unauthorised access to the servers used to store the information. Even though these sites are not fully-fledged gambling dens that conduct deposits and withdrawals, the safety of players' information is protected using SSL encryption. When playing on social media platforms, no info is stored on the platforms, and neither is it shared with third parties.
Being a company that is focused on social gambling, it goes without saying that it is active on nearly every popular social media platform. The most common one of them all is Facebook, where even its games can be played. When playing in this app, gamers can share their progress with friends and also invite them to join in gameplay for freebies. Other platforms are used to inform players on game updates and other news surrounding the firm. These spaces are:
Zynga casinos and real money gaming sites share a lot of similarities when it comes to the provision of entertainment. However, they differ significantly in other areas, including:
Zynga continues to break through the gaming market to merge casino games with casual sets onto one platform. These games can be played entirely for free without ever spending a penny.

📌 Should I be concerned about my Zynga account's security?
No, you shouldn't. Zynga puts in proper security measures for the safety of players that provide personal information and also those that transact money to its games and casinos.
📌 Are Zynga products safe to engage in online?
Zynga free slots and other games are safe to play, especially since for the most part, no real money has to be used to activate gameplay.
📌 Is it possible to withdraw the winnings collected in Zynga games?
No, it is not. Unlike regular casino games, social games use fun coins that can only be reused as bets or transferred to other players' accounts.
📌 What type of games are available in Zynga social casinos?
Zynga social casinos offer a wide range of games from slots that are similar to the pokies found in regular gambling clubs to poker sets. Players can also indulge in match-three games, racing series, and battle games.